Lead B2B Product Manager – Enterprise Analytics
| Company | Adobe |
|---|---|
| Location | San Francisco, CA, USA, San Jose, CA, USA, Lehi, UT, USA |
| Salary | $105600 – $223000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of meaningful work experience
- BS/BA or equivalent experience in business, marketing, economics, or similar
- Experience working for a leading technology company, strategy/management consulting organization, digital agency, or a corporate marketing department
- Work experience in Business-to-Business (B2B)
- Comfortable working in a fast-paced environment and can adapt to shifting conditions, priorities, and deadlines
- Meticulous and detail-oriented, and is a self-starter
- Excellent time management and project management skills
- Expert relationship manager, ability to quickly understand needs of internal clients and build plans to meet needs
Responsibilities
- Quickly distill and synthesize data (qualitative and quantitative, 1st party and 3rd party) and create marketing/B2B program strategies that harvest customer intelligence generated
- Interact with data engineers and technical teams (within and outside of the B2B Team) to translate strategy into business requirements and functional specifications that can be worked and scaled
- Manage a variety of internal B2B products (from strategy through to execution) focused on delivering data and insights to Marketers and Sellers
- Build performance indicators and corresponding analysis to drive the business forward; conducts analyses and translates results into business recommendations
- Provide direction and guidance to cross-functional field resources to ensure appropriate execution of internal enablement strategy
- Drive Sales and Marketing teams to define and implement program strategies
- Coordinate ongoing Marketing and Sales trainings to review new launches, key improvements, and collect ongoing program feedback
Preferred Qualifications
- MBA and/or Management Consulting experience desired
- Experience defining marketing strategy, sales enablement, and/or campaign plans desired
- Passion for big data and translating said data and trends into relevant insights, stories, and BI dashboards
- Excellent packager and presenter of complex concepts and dense data (a PowerPoint wiz)
- Ability to communicate ideas (verbally and in writing) to all types of functions and levels