Lead Channel Marketing
| Company | AT&T |
|---|---|
| Location | Dallas, TX, USA, Atlanta, GA, USA |
| Salary | $116700 – $196100 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Requires bachelor’s degree
- 6+ years of experience
- Minimum of 5 days office presence per week
Responsibilities
- Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan.
- Conducts multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share, and profitability objectives.
- Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters to position, modify features and identify new uses for the product.
- Responsible for strategy, creation and on-going management of customer facing sales collateral, website content, product/solution messaging, promotion collateral, internal content development.
- Identifies strategies and manages direct customer marketing campaigns
- Provides strategic planning, identification, budget management and execution of conferences and events
- Provides continuing product surveillance and management of established product to attain financial objectives.
- Accountable for revenue attainment and profitability.
- Leads cross functional teams in presentation and resolution of marketing deliverables as needed.
- Provides readout to leadership level regarding products and plans as assigned.
- Acts as team lead as needed to provide leadership to less experienced professionals.
- Considered an expert within the discipline.
Preferred Qualifications
-
No preferred qualifications provided.