Lead Customer Marketing Manager

Lead Customer Marketing Manager

Requirements

• Minimum 6 years of experience in marketing, with at least 3 years focused on customer marketing or advocacy programs.
• Proven success in developing and executing customer marketing programs, including case studies, reference programs, and customer events.
• Ability to personalize and scale customer programs based on different personas within Deputy’s target industries.
• Strong analytical skills with the ability to measure ROI and optimize programs for better business results.
• Excellent communication and presentation skills, with the ability to engage and present to senior leadership and key customers.
• Self-starter with excellent organizational and time management skills and a keen attention to detail.
• Strong collaboration skills, able to work effectively across teams, including sales, product, and events.
• Passion for Deputy’s mission and a deep understanding of our customers’ challenges and needs.

Responsibilities

• Lead customer marketing efforts across SMB, Mid-Market, and Enterprise segments, with a global focus that ensures alignment with regional needs in the US, UK, and Australia.
• Develop and manage a global customer advocacy program, identifying and cultivating key customer champions.
• Oversee their involvement in various marketing initiatives, including case studies, testimonials, videos, and success stories, while ensuring their participation is seamless and aligned with GTM efforts.
• Develop and execute lifecycle marketing programs to engage customers at various stages of their journey, from onboarding to renewal, ensuring continued value realization and long-term success.
• Design and execute personalized marketing programs tailored to customer personas and needs.
• Design and implement programs that support customer renewal, drive product adoption, and encourage the expansion of Deputy’s solutions within existing accounts to maximize customer lifetime value.
• Leverage various channels—including email, paid social, webinars/events, user groups, communities, and more—to drive awareness, educate customers, and foster product adoption, renewals, and brand loyalty, ultimately supporting Deputy’s business objectives.
• Collaborate with cross-functional teams to create high-quality content (ROI/TCO studies, quotes, blogs, infographics, etc.) to support sales and marketing efforts.
• Work cross-functionally to design and execute nurturing programs for customers in their trial phase, including developing targeted nurture emails, conducting A/B testing, tracking engagement metrics, and reporting on performance to optimize trial conversion and enhance the customer onboarding experience.
• Own the strategy and execution for driving customer reviews on key social proof platforms such as G2, Trustpilot, and Capterra, ensuring consistent, high-quality feedback that enhances Deputy’s brand credibility and supports customer acquisition efforts.
• Track and report on the success of customer marketing programs, including engagement levels, advocacy program impact, and key customer satisfaction metrics.
• Create and manage customer advisory boards to foster deeper relationships and engagement with key business leaders, ensuring alignment with Deputy’s mission and customer needs.

Preferred Qualifications

• Experience working with SMBs and mid-market customers, particularly in industries like QSR, retail, hospitality, and healthcare.
• Experience with creating and executing customer advisory councils or user groups.
• Proven ability to drive customer advocacy programs that deliver measurable business impact.