Lead Data Analyst
| Company | AT&T |
|---|---|
| Location | Dallas, TX, USA, Atlanta, GA, USA |
| Salary | $116700 – $175100 |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in Business, Marketing, Statistics, Computer Science, or a related field. Master’s degree preferred.
- Minimum of 5 years of experience in web analytics, digital marketing, or a related field.
- Proven experience with web analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
- Strong understanding of SEO, SEM, and digital marketing principles.
- Proficiency in data analysis and visualization tools (e.g., SQL, Excel, Tableau, Power BI).
- Excellent analytical and problem-solving skills with a keen attention to detail.
- Strong communication and presentation skills, with the ability to convey complex data insights to non-technical audiences.
- Experience with A/B testing and conversion rate optimization (CRO) methodologies.
- Knowledge of HTML, JavaScript, and other web technologies is a plus.
Responsibilities
- Lead comprehensive web analytics efforts to track and analyze website performance, user behavior, and conversion metrics.
- Develop and maintain dashboards and regular reports to communicate insights and recommendations to stakeholders.
- Utilize tools like Google Analytics, Adobe Analytics, and other relevant platforms to collect and interpret data.
- Collaborate with cross-functional teams to develop and implement strategies to improve website performance and user experience.
- Identify and define key performance indicators (KPIs) and benchmarks for website success.
- Provide actionable insights to inform marketing strategies, content development, and product improvements.
- Design and execute A/B tests and multivariate tests to optimize website elements and improve conversion rates.
- Analyze test results and recommend changes based on data-driven conclusions.
- Monitor and evaluate the effectiveness of implemented changes and iterate as needed.
- Work closely with web developers and IT teams to ensure accurate tracking and tagging of website elements.
- Implement and manage tracking codes, pixels, and other analytics tools.
- Mentor and lead a team of junior analysts, providing guidance and support in their professional development.
- Foster a culture of continuous learning and data-driven decision-making within the team.
- Act as the primary point of contact for all web analytics-related inquiries and projects.
- Present findings and recommendations to senior leadership and other key stakeholders.
- Collaborate with marketing, sales, and product teams to align web analytics efforts with broader business goals.
Preferred Qualifications
- Master’s degree preferred.
- Knowledge of HTML, JavaScript, and other web technologies is a plus.