Lead Digital Engagement

Bachelor’s degree in Marketing, Business, Digital Media, or a related field (Master’s degree preferred)
5+ years of experience in digital strategy, UX/UI design, and digital marketing
Proven track record of managing and optimizing digital experiences across multiple platforms
Strong project management skills, with the ability to lead cross-functional teams
Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making
Proficiency in digital tools and technologies, including content management systems (CMS), analytics platforms, and UX/UI design software
Expertise in leveraging data analytics to drive decision-making and optimize digital experiences
Proficiency in Google Analytics, Adobe Analytics, or similar platforms
Understanding of front-end development technologies, including HTML, CSS, JavaScript, and responsive design
Ability to gather and interpret customer feedback to inform design and strategy
Excellent written and verbal communication skills to effectively convey complex concepts and strategies to various stakeholders
Data-driven decision maker who can derive actionable insights from complex data sets
Collaborative and able to work cross-functionally
Skilled at prioritizing initiatives that deliver the most significant impact

Build and own the homepage calendar, coordinating with cross-functional teams to ensure timely and relevant content updates
Oversee the design, content, and functionality of the homepage, ensuring it is visually appealing, user-friendly, and optimized for conversion progression
Ensure a seamless and consistent user experience across desktop, mobile web, and app platforms
Conduct usability testing and gather user feedback to continuously improve the digital experience
Monitor and analyze key performance indicators (KPIs) to measure the success of digital initiatives
Work closely with the marketing teams to integrate digital marketing campaigns with the overall digital experience, while ensuring that digital touchpoints support marketing goals and drive customer acquisition and retention
Act as a digital experience advocate, promoting a customer-centric approach across the organization