Lead Director - Brand Strategy and Growth

Lead Director – Brand Strategy and Growth

8+ years of general strategy (within an organization or consulting firm), brand management or marketing strategy experience with a strong understanding of consumer and B2B audiences
6+ years cross-functional leadership experience
10 years of overall related work experience

Lead the development and ongoing optimization of how we bring our CVS Health brand to life within each of the individual business units and inspire partner teams to continuously identify ways to garner connectivity across
Rollout & continuously optimize the CVS Health value proposition, brand personality, values to create consistency across business units
Project manage cross-functional and BU teams to bring brand strategy to life
Lead the development of brand growth roadmap and priorities in partnership with Business Units
Identify and inspire business unit champions to carry the core brand personality and behaviors we desire to be consistent across all CVS Health business units

Proficient in problem solving and structuring to create clear recommendations for consideration by senior and executive leadership
Comfort with analytics, financial metrics/ratios and primary research to build business cases and drive action
Curiosity to ask the right questions and derive business implications
Proven track record of the ability to work collaboratively with internal and external business partners in delivery ROI positive results
A can-do attitude and a passion for removing barriers, as many of the enterprise brand projects require a strong ability to impact and influence the business unit teams
Experience working in a highly matrixed organization
Must be comfortable operating with ambiguity
Self-motivated, high-capacity individual who can win in a demanding, performance-driven environment
Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
Creative problem solver who can incorporate new learnings and act decisively, knowing when to involve leadership and when to move the ball forward
Deep appreciation of end-to-end consumer experience
Proven ability to inspire, collaborate with, and influence business partners
Proven track record of growing and developing a high performing team