Lead Generation Marketing Manager-Payments-Vice President
| Company | JP Morgan Chase |
|---|---|
| Location | Plano, TX, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 5 years+ experience, in lead generation, sales, or marketing, with a track record of success
- Strong knowledge of the financial services industry, products and services, merchant services / payments background
- Excellent communication skills with individuals at all levels, internally and externally
- Ability to build relationships with clients and internal partners and influence others to achieve desired outcomes
- Uses sound judgment to offer comprehensive and customized solutions that best meet strategic objectives; able to identify and recommend appropriate alternatives when traditional solutions do not apply
- Proficiency in CRM software and lead generation tools
- Knowledge of digital marketing techniques and tools, familiarity with marketing automation platforms
- Analytical mindset with the ability to interpret data and make informed decisions
- Creative thinker with the ability to develop innovative lead generation strategies
- Highly proficient in MS Office tools including Outlook, Excel, Word, and PowerPoint
Responsibilities
- Develop and implement comprehensive lead generation strategies aligned with Merchant Services sales and marketing goals
- Identify target markets and client segments to focus lead generation efforts
- Utilize various channels, including digital marketing, social media, email campaigns, and events, to generate high-quality leads
- Implement lead scoring and qualification processes to prioritize leads for the sales team
- Work closely with the marketing team to create compelling content and campaigns that attract potential customers
- Collaborate with the sales team to ensure seamless lead handoff and follow-up
- Analyze lead generation metrics and performance data to assess the effectiveness of strategies and campaigns, provide insights and recommendations for continuous improvement
- Use data-driven insights to optimize lead generation efforts and improve conversion rates
- Leverage CRM systems and lead generation tools to track, manage, and analyze leads
- Stay updated on industry trends and emerging technologies to enhance lead generation capabilities
- Prepare and present regular reports on lead generation activities, performance, and outcomes to senior management
Preferred Qualifications
- Bachelor’s degree in Marketing, Business Administration, or equivalent experience