Lead – Global Retail Marketing – Signature Experience
| Company | Nike |
|---|---|
| Location | Beaverton, OR, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelors degree in Marketing, Business, or a related field or equivalent combination of relevant education, experience and training
- 6+ years of experience in retail marketing, experience marketing, or a related field
- Proven ability to develop and test new concepts that drive business results and exceed customer expectations
- Excellent communication, project management, and analytical skills.
Responsibilities
- Identify and develop new concepts for in-store services and experiences that align with Nike’s overall retail marketing goals and objectives
- Design and execute in-market tests, such as A/B testing or customer surveys, for new concepts, analyzing results and providing recommendations for future development
- Establish a clear path for scaling services and experiences, including developing business cases, operational plans, and financial projections
- Collaborate with key stakeholders, including Retail Operations, Creative, Brand, Digital, Product and Nike Geo teams, and external vendors, to ensure seamless execution of in-market tests and scaled services and experiences
- Conduct customer research and analysis to inform concept development and in-market testing, ensuring that services and experiences meet the needs and desires of Nike’s customers
- Stay up-to-date on industry trends, emerging technologies, and innovative retail experiences, applying this knowledge to improve and evolve Nike’s in-store services and experiences
- Collaborate with cross-functional teams, including Retail, Visual Merchandising, and Digital, to ensure seamless execution of in-market tests and scaled services and experiences
Preferred Qualifications
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No preferred qualifications provided.