Lead – Marketing Analytics

8+ years of extensive experience in marketing analytics, with a deep understanding of executive level and in-depth performance reporting and goal-tracking, multi-channel attribution, customer segmentation, and predictive modeling.
Proficiency in SQL, Python, R, or other data analytics tools, as well as familiarity with BI platforms like Looker, Tableau, or Google Data Studio.
Ability to translate data insights into actionable strategies that align with broader business objectives and drive growth.
Proven track record of leading cross-functional initiatives, with strong communication skills and the ability to influence stakeholders at all levels.
Exceptional ability to convey complex data insights in a clear and compelling way, tailored to both technical and non-technical audiences.
Thrive in a fast-paced, dynamic environment with a demonstrated ability to manage multiple projects and priorities simultaneously.
An entrepreneurial spirit with a strong desire to contribute to a high-growth environment, constantly pushing the boundaries of what’s possible with data.

Lead the development and execution of marketing analytics frameworks that guide strategic decisions across all channels, including digital, paid, and email marketing.
Utilize advanced analytics to measure, analyze, and optimize marketing campaigns, ensuring maximum ROI and customer engagement.
Support data science to build predictive models and algorithms that forecast marketing outcomes, customer lifetime value, and other key performance indicators.
Design and implement real-time reporting and dashboards that empower teams to self-serve with actionable insights, enabling quick adjustments and strategic pivots.
Collaborate closely with product managers, engineers, and data scientists to align marketing strategies with business goals and drive cohesive execution.
Conduct in-depth cohort analysis to identify opportunities for personalized marketing and targeted growth strategies.
Work with data engineering teams to enhance our data infrastructure, ensuring seamless access to high-quality data for all stakeholders and enable your stakeholders to self-serve with data.
Develop and present executive-level reports that distill complex data into clear, strategic insights, influencing decision-making at the highest levels.
Mentor junior analysts and contribute to a culture of excellence in analytics, fostering continuous learning and innovation within the team.
Stay abreast of the latest trends in marketing analytics, bringing innovative approaches and cutting-edge tools to ThredUp.

No preferred qualifications provided.