Lifecycle Marketing Manager - Spending

Lifecycle Marketing Manager – Spending

3-5 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement.
Proven track record of managing successful lifecycle campaigns across multiple channels (email, push, SMS, in-app messaging).
Experience with A/B testing and campaign experimentation.
Strong analytical skills with experience in data-driven marketing and performance analysis.
Ability to work cross-functionally and collaborate with various stakeholders.
Experience with key marketing platforms (Braze, Looker, AI tools a plus).
Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources.

Work with a cross-functional team to build new lifecycle experiences for new products that Chime brings to market, with a focus on driving acquisition, conversion, and retention.
Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins.
Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem.
Collaborate with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM and more, to develop and deliver on shared strategies for large cross-functional initiatives.