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Lifecycle Marketing Operations Lead
| Company | Quizlet |
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| Location | San Francisco, CA, USA |
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| Salary | $140000 – $175000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 7+ years working with high performing Lifecycle Marketing teams
- Expert level knowledge of Braze and best practices of Lifecycle marketing channels, such as email, push and onsite placements
- Demonstrated success managing marketing operations teams
- Outstanding stakeholder engagement with the ability to take requests and transform them into technical requirements for campaign execution
- Experience with data pipelines and architecting new data
- Experience in cross functional campaign coordination to ensure seamless execution
- Extremely detail oriented and able to juggle multiple complex projects simultaneously
- A goal oriented mind set with the passion to continuously find ways to improve processes and deliver high quality outcomes as a team leader
Responsibilities
- Drive the development, execution, and continuous optimization of Braze marketing automation platform programs, workflows, and assets to achieve revenue goals
- Provide campaign governance and strategic guidance that focuses on process growth, efficiency and scalability while maintaining best practices
- Lead and mentor a team of technical marketers and provide hands on coaching and career development
- Develop and enforce campaign operations processes, ensuring compliance with SLAs and quality assurance measures
- Work with stakeholders on complex campaign execution, ensure data integrity of attributes flowing into Braze, develop new architecture as needed
Preferred Qualifications
- Experience working with large audiences and understanding of effective segmentation
- Braze certification
