LN Concerts – Ancillary Product Pricing Manager
| Company | Live Nation Entertainment |
|---|---|
| Location | Dallas, TX, USA, Raleigh, NC, USA, Arizona, USA, Phoenix, AZ, USA, Atlanta, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- Ability to leverage data and analytics to drive pricing and inventory management
- Experience in developing and implementing pricing strategies based on historical data and sales metrics
- Strong communication and teamwork skills to collaborate with various stakeholders
- Knowledge of ticketing systems and technology, such as Archtics and FEVO
Responsibilities
- Lead the pricing strategy for ancillary upsell products for shows at LNOO amphitheaters
- Maximize upsell revenue and drive sales volume by effectively pricing all products and managing inventory levels
- Analyze historical data, sales metrics, and industry trends to develop and implement an optimal pricing strategy
- Track demand indicators prior to event on-sales to inform initial pricing decisions
- Monitor sales velocity for LNOO amphitheater on-sales and throughout the entire sales cycle to dynamically adjust prices
- Oversee the inventory management strategy for ancillary upsells across LNOO venues
- Develop and implement strategies to maximize upsell revenue through efficient inventory management
- Collaborate with the Analytics team to provide recommendations on initial inventory allocations
- Partner with PSS and Venue GMs to ensure the correct inventory is put on sale for each event
- Proactively monitor ancillary inventory and provide recommendations on new ways to generate incremental revenue
- Implement LNOO amphitheaters with new TM products to enhance the fan shopping experience
- Import all upsell products into TM Merchandising to enable TM+ buyers to view and purchase upsells at checkout
- Work with VN Marketing to implement upsell product images that fans can view while shopping
- Build seat upgrades for concerts using the Archtics ticketing system and Account Manager
- Learn the FEVO application and actively monitor box office builds for each venue
- Effectively communicate with Box Office Managers to address any issues related to seat upgrades
Preferred Qualifications
-
No preferred qualifications provided.