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Manager – Card Marketing Oversight

Manager – Card Marketing Oversight

Companyblend360
LocationToronto, ON, Canada
Salary$Not Provided – $Not Provided
TypeFull-Time
Degrees
Experience LevelMid Level, Senior

Requirements

  • 4+ years of experience in marketing strategy, customer engagement, or related fields (for Manager)
  • 6+ years of experience, with a proven track record of driving performance growth across multiple KPIs (for Senior Manager)
  • Exposure to Agile methodologies and working in cross-functional teams
  • Strong understanding of product analytics and marketing technology stacks
  • Ability to thrive in a fast-paced, results-driven environment with a highly collaborative approach

Responsibilities

  • Develop and execute engagement strategies across the credit card portfolio, including new product launches, events, upgrades, and card refreshes, ensuring seamless client experiences
  • Support annual and quarterly marketing planning, refining objectives to align with business goals
  • Analyze market research and data insights to inform the strategic direction of benefit-led campaigns
  • Monitor consumer sentiment, market conditions, and competitive activity to enhance agility in marketing planning and budget allocation
  • Partner with Customer Journey Management teams to design and implement action plans that drive customer engagement and revenue growth
  • Work cross-functionally with business, channel, and marketing teams in a highly matrixed environment to ensure alignment and buy-in
  • Support the development and deployment of creative assets across multiple channels and touchpoints
  • Ensure proper usage of the brand guidelines across all marketing materials
  • Foster an inclusive, high-performance culture that values diverse perspectives
  • Champion the clients core values: Accountability, Passion, Integrity, and Respect
  • Ensure compliance with operational risk, regulatory guidelines, and marketing governance standards

Preferred Qualifications

    No preferred qualifications provided.