Manager – Card Marketing Oversight
Company | blend360 |
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Location | Toronto, ON, Canada |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | |
Experience Level | Mid Level, Senior |
Requirements
- 4+ years of experience in marketing strategy, customer engagement, or related fields (for Manager)
- 6+ years of experience, with a proven track record of driving performance growth across multiple KPIs (for Senior Manager)
- Exposure to Agile methodologies and working in cross-functional teams
- Strong understanding of product analytics and marketing technology stacks
- Ability to thrive in a fast-paced, results-driven environment with a highly collaborative approach
Responsibilities
- Develop and execute engagement strategies across the credit card portfolio, including new product launches, events, upgrades, and card refreshes, ensuring seamless client experiences
- Support annual and quarterly marketing planning, refining objectives to align with business goals
- Analyze market research and data insights to inform the strategic direction of benefit-led campaigns
- Monitor consumer sentiment, market conditions, and competitive activity to enhance agility in marketing planning and budget allocation
- Partner with Customer Journey Management teams to design and implement action plans that drive customer engagement and revenue growth
- Work cross-functionally with business, channel, and marketing teams in a highly matrixed environment to ensure alignment and buy-in
- Support the development and deployment of creative assets across multiple channels and touchpoints
- Ensure proper usage of the brand guidelines across all marketing materials
- Foster an inclusive, high-performance culture that values diverse perspectives
- Champion the clients core values: Accountability, Passion, Integrity, and Respect
- Ensure compliance with operational risk, regulatory guidelines, and marketing governance standards
Preferred Qualifications
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No preferred qualifications provided.