Manager – Commercial Marketing – Healthcare

Manager – Commercial Marketing – Healthcare

Requirements

• Bachelor’s Degree in Marketing, business, or equivalent; advanced degree preferred
• 5 plus years professional experience in Product Management or Marketing. Previous experience in medical device or capital equipment marketing strongly preferred
• Successful track record managing new product launches, leading cross-functional teams to develop and launch new features
• Familiarity with Hospital Bed and Stretcher product lines an asset
• Understanding product development / commercialization process that incorporates customer requirements
• Ability to interact with experts from different levels (e.g., surgeons, architects, equipment planners, CEO’s, etc.)
• Able to effectively project manage resources to complete multiple projects simultaneously
• Ability to travel ~25% of the time

Responsibilities

• Provide downstream strategic direction for products spanning the Med-Surg, ICU, Specialty and Rental areas to include beds and surfaces.
• Manage new product launches, including strategic goals, tactics, KPIs and training plans for the US market.
• Work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.
• Lead the creation and implementation of pricing strategies, market analysis, promotional programs, market research, partnership programs, Continual Education (CE) programs and channel strategies.
• Provide marketing, sales and technical support at conferences, users’ meetings, customer sites, end user workshops, and other specific marketing/sales events.
• Deliver marketing/sales tools, based on US customer unmet needs and associated value prop, for all levels of healthcare partners and sales teams.
• Proactively works closely with Sales teams to effectively implement marketing strategies and target lists to drive tactical plans to attain/exceed sales and category share objectives.
• Provide market feedback on healthcare trends, economics, construction, partnerships, KOLs and competition to assist in current product support and new product development.
• Partner with the global upstream marketing team to further needs and claims requirements to differentiate our portfolio.
• Provide feedback, materials and support to the Sales Training team for customer facing training, education programs and internal partner training.
• Directly support the sales team through all stages of a deal, e.g. in customer meetings, demonstrations, RFPs, cross-references, and preparation of offers.

Preferred Qualifications

• Advanced degree preferred
• Familiarity with Hospital Bed and Stretcher product lines an asset