Manager – Data Solutions – Growth Marketing Team
| Company | DEPT |
|---|---|
| Location | Salt Lake City, UT, USA, Boston, MA, USA, Los Angeles, CA, USA, Chicago, IL, USA, New York, NY, USA, Denver, CO, USA, Atlanta, GA, USA, San Diego, CA, USA, Newbury, MA, USA |
| Salary | $65000 – $95000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 5+ years of relevant web/digital analytics experience, preferably within AdTech/MarTech environments
- Deep understanding and experience with MarTech
- Deep understanding of current data privacy regulations and tracking compliance
- Expert in custom JavaScript for data collection platform implementation
- Expert-level experience with Tag Management platforms (e.g Adobe DTM, GTM, Tealium)
- Expertise in the Ad-tech and Web Analytics (e.g Google Analytics) space, Data Management (e.g Adobe Audience Manager, Oracle DMP, Lotame), Attribution, and privacy tools
- Experience with Cloud Databases (e.g Snowflake, Big Query) and SQL
- Proven ability to lead and own complex projects from inception to completion, including risk management and stakeholder communication
- Strong client-facing skills, capable of articulating complex technical concepts to a broad audience.
Responsibilities
- Distill client business objectives into meaningful, purpose-built solutions that align with overall marketing and organizational goals.
- Collaborate with cross-functional teams—including client partners, activation specialists, planning & strategy, and creative—to effectively plan and execute digital transformation initiatives.
- Lead and own projects in their entirety: create project plans, timelines, and documentation; track milestones; and ensure on-time, on-budget completion.
- Develop and execute a strategic roadmap for digital transformation, leveraging data and analytics tools to enhance operational efficiency, client satisfaction, and business growth.
- Evaluate and enhance data quality by refining analytics capabilities, reporting methodologies, and ensuring compliance with privacy regulations.
- Lead data onboarding processes, ensuring compatibility and effectiveness in digital campaigns.
- Configure and maintain tag management systems for optimal data capture and analysis via platforms such as but not limited to Google Tag Manager, Tealium, Segment, etc.
- Assist with technical/tag audits of clients websites and present findings/recommendations to stakeholders in a well-designed, clear and actionable fashion.
- Stay up-to-date with the latest trends, tools, and technologies in the advertising and digital marketing industry, particularly those related to ad-tech and mar-tech, cloud, creative, and analytics platforms.
- Collaborate with clients to develop and refine data strategies, ensuring alignment with business objectives.
- Support and manage relationships with key vendors, ensuring optimal service levels and value for the agency.
- Evaluate and select external vendors and technology partners as needed, ensuring they align with the agency’s needs and can support digital transformation initiatives.
Preferred Qualifications
- Experience w/ AI tools to develop and automate client solutions (ML, NLP, CV, Data mining, Data science)
- Experience with Data Clean Rooms (ADH, Habu, InfoSum, Amazon, etc)
- Experience with Cookie Solutions (Cookie Bot, OneTrust, etc.)