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Manager – Global Sponsorships
Company | Mastercard |
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Location | White Plains, NY, USA |
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Salary | $124000 – $199000 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior, Expert or higher |
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Requirements
- Prior experience in brand/sponsorship marketing is mandatory
- A working knowledge of the gaming/esports industry is a huge plus (knowledge of leading gaming genres, titles, social media platforms and trends)
- Understanding and strong interest in creating effective marketing campaigns that resonate with the Gen Z audience
- Experience working in a fast-paced environment across cross-functional teams including brand, legal, finance, digital, media, communications, compliance, product and philanthropy
- Ability to work effectively in a global environment, as teams are located in numerous regions
- Experience in emerging technology, digital, social media, and mobile marketing a plus
- High attention to process and details, with proven ability to manage multiple, competing priorities simultaneously
- Thorough knowledge of Microsoft Office suite and presentation skills
- Ability to manage budgets and payment processing
- Bachelor’s degree with a minimum of eight (8) years of relevant work experience post bachelor’s degree
Responsibilities
- Manage Mastercard’s gaming/esports sponsorship marketing plans to support Mastercard’s business objectives with B2B/B2B2C customers (issuers and merchants) and B2C (consumers)
- Oversee planning and execution of Mastercard’s gaming/esports activations at global events, which include integration of Mastercard products/services, co-branded B2B2C customer programs and innovative B2C activities
- Manage the day-to-day operations of Mastercard’s grassroots B2C and B2B2C ‘Mastercard Gamer Academy’ program
- Manage external agency’s social media team to ensure all content supports the objectives, meets brand guidelines and obtain any internal approvals
- Work with the brand marketing team to brief, traffic and get approvals on all brand creative that will be used in all consumer facing global events and regional marketing campaigns
- Manage budget, accruals and payment processing
- Liaise with numerous regional sponsorship and consumer marketing teams around the globe to best leverage gaming and esports properties, through various programs
- Support Vice President, Global Sponsorships on the company’s overall esports/gaming strategy, evaluating potential property acquisitions and working closely on planning
- Work very closely with Mastercard’s sports marketing agency on the management of Brand Ambassadors, Influencers, esports team partnerships, and grass roots programs, both B2B2C and B2C
Preferred Qualifications
- Experience in emerging technology, digital, social media, and mobile marketing a plus