Manager – Growth Marketing
| Company | Modern Treasury |
|---|---|
| Location | San Francisco, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- Experience in developing and executing a comprehensive digital marketing strategy
- Proven ability to lead paid channel strategy across platforms like LinkedIn and Google
- Experience in conversion rate optimization (CRO) initiatives
- Strong understanding of SEO initiatives and technical SEO
- Experience in mentoring and developing team members
Responsibilities
- Develop and execute a comprehensive digital marketing strategy aligned with company objectives
- Create quarterly roadmaps for growth initiatives and campaign optimizations
- Lead paid channel strategy across LinkedIn, Google, industry publications, and emerging platforms
- Optimize campaign performance to continuously improve pipeline metrics
- Implement attribution model to understand channel effectiveness
- Lead conversion rate optimization (CRO) initiatives across all digital platforms
- Implement and analyze A/B testing program to continuously improve user experience
- Direct SEO initiatives to drive qualified organic traffic and improve search rankings
- Mentor and develop a growth marketer
- Manage external agency relationships and freelance resources
Preferred Qualifications
-
No preferred qualifications provided.