Manager – Integrated Marketing – Consumer – Dashpass Benefits
| Company | DoorDash |
|---|---|
| Location | Boston, MA, USA, Seattle, WA, USA, Washington, DC, USA, San Francisco, CA, USA, Austin, TX, USA, Los Angeles, CA, USA, Miami, FL, USA, Chicago, IL, USA, New York, NY, USA, Denver, CO, USA, Sunnyvale, CA, USA, Atlanta, GA, USA |
| Salary | $129200 – $190000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree or higher; MBA a plus
- 6+ years of experience in B2C marketing, with a proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
- The ability to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer
- Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross-functional stakeholders
- Experience sifting through a detailed analysis and synthesizing the key points to make data-driven decisions, while still having a strong bias for action and being able leverage your intuition when you don’t have all the data you might need
- A creative and entrepreneurial mindset – you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources
- A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (CRM, paid media, creative, etc), analytics, product, etc.
Responsibilities
- Define and drive comprehensive go-to-market plans for new features from audience definition, development of core value proposition, to launch and sustain through owned and in-product channels
- Partner closely with research and analytics to develop a deeper understanding of the consumer audience and surface opportunities to senior leadership to inform the roadmap
- Identify the needs of DashPass members and partner with business strategy to test and launch new benefits that drive increased customer conversion and retention
- Proactively identify and execute on opportunities to drive increased conversion with new and existing customers through close partnership with analytics, product management, and business strategy
- Lead complex cross-functional teams to execute marketing programs at scale, including partnering with Product Management, Engineering, Comms, Strategy & Ops, Finance, and Analytics
Preferred Qualifications
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No preferred qualifications provided.