Manager – Mexican Market

Manager – Mexican Market

Requirements

• Bachelor’s degree or higher or 5+ years of relevant work experience in go-to market or e-commerce/retail industries. Food industry experience is a plus.
• Fluency in both English and Spanish
• Ability to build business relationships across departments and foster a culture of collaboration.
• Proven leadership skills in managing a consumer-driven business.
• Experience in negotiating with vendors or leaders for mutually beneficial outcomes.
• Background in managing/creating new business in a competitive environment.
• Familiarity with performance metrics, process improvement and lean methodologies.
• Strong analytical skills with demonstrated ability to translate analysis into actionable insights.
• Self-starting, scrappy and resourceful work ethic rooted in integrity.

Responsibilities

• Drive sales, market share, profit, and penetration targets while enhancing customer loyalty, fostering innovation, and maintaining profit margins.
• Make business decisions that prioritize customer perspectives, aiming to drive loyalty among diverse customer segments.
• Develop strategies to maximize sales and new user acquisition, and website traffic during holidays and other relevant promotional periods.
• Supervise the development and execution of strategies for category buyers, including product selection, allocation, marketing approval, and pricing strategies.
• Encourage category managers and buyers to take ownership by incorporating their insights with data-driven approaches.
• Manage vendor relationships effectively to optimize costs during negotiations.
• Create competitive pricing strategies across all categories to improve financial performance.
• Develop and execute targeted marketing campaigns across digital channels to attract new users, utilizing data-driven insights.
• Develop a strategy and manage the creation of compelling content aligned with our brand across various formats such as email, app-push, and social media/messaging channels.
• Utilize consumer trends analysis and historical data to inform business strategies and promotional plans.
• Generate new ideas by leveraging internal and external resources while fostering collaboration within the organization.
• Ensure merchandising operations follow defined category management principles; develop processes and training as needed for the team.
• Work closely with the Marketing, Regional Operations, and Supply Chain department to maximize eCommerce growth, and ensure product availability.

Preferred Qualifications

• Food industry experience is a plus.