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Manager of Market Intelligence

Manager of Market Intelligence

CompanyPulteGroup
LocationFairfax, VA, USA
Salary$120000 – $130000
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior

Requirements

  • Minimum Bachelor’s Degree or equivalent
  • Minimum 5 years of experience in competitive assessments and/or market evaluations and/or consumer research in homebuilder or similar industry
  • Home building experience and local market knowledge a plus
  • Demonstrated confidence in influencing others with data
  • Highly analytical with the ability to translate raw data into meaningful insights
  • Solid project management capabilities with ability to collaborate cross-functionally
  • Creativity in both solving problems and devising potential solutions
  • Deep understanding of consumer segmentation
  • High proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Strong written and verbal communication skills, with a direct, tactful style and good listening skills

Responsibilities

  • Gather market data to provide written and verbal analysis including presentations, reports (charts/graphs) used to impact strategy on PulteGroup’s community positioning.
  • Monitor competitive activity for active and future projects.
  • Complete regular competitive market analyses to impact future and current community positioning.
  • Manage market positioning studies (feasibilities) for all potential land transactions.
  • Analyze market demographics to identify consumer group preferences and trends.
  • In-depth fieldwork to understand market dynamics, the competitive environment, consumer preferences and submarket perceptions.
  • Coordinate Del Webb Site Validation studies with the Market Research team.
  • Collaborate with cross functional teams (land acquisition, sales, finance, procurement, etc.).
  • Communicate market dynamics to Division leadership.
  • Contribute to and manage annual strategic planning.
  • Other duties as assigned

Preferred Qualifications

  • Home building experience and local market knowledge a plus