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Manager of Market Intelligence
Company | PulteGroup |
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Location | Fairfax, VA, USA |
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Salary | $120000 – $130000 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior |
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Requirements
- Minimum Bachelor’s Degree or equivalent
- Minimum 5 years of experience in competitive assessments and/or market evaluations and/or consumer research in homebuilder or similar industry
- Home building experience and local market knowledge a plus
- Demonstrated confidence in influencing others with data
- Highly analytical with the ability to translate raw data into meaningful insights
- Solid project management capabilities with ability to collaborate cross-functionally
- Creativity in both solving problems and devising potential solutions
- Deep understanding of consumer segmentation
- High proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Strong written and verbal communication skills, with a direct, tactful style and good listening skills
Responsibilities
- Gather market data to provide written and verbal analysis including presentations, reports (charts/graphs) used to impact strategy on PulteGroup’s community positioning.
- Monitor competitive activity for active and future projects.
- Complete regular competitive market analyses to impact future and current community positioning.
- Manage market positioning studies (feasibilities) for all potential land transactions.
- Analyze market demographics to identify consumer group preferences and trends.
- In-depth fieldwork to understand market dynamics, the competitive environment, consumer preferences and submarket perceptions.
- Coordinate Del Webb Site Validation studies with the Market Research team.
- Collaborate with cross functional teams (land acquisition, sales, finance, procurement, etc.).
- Communicate market dynamics to Division leadership.
- Contribute to and manage annual strategic planning.
- Other duties as assigned
Preferred Qualifications
- Home building experience and local market knowledge a plus