Manager of Product-Led Growth

6-8 years of experience in growth marketing, digital marketing, or product management, ideally within B2B SaaS.
Proven success in building and scaling product-led growth programs from start to evolution.
Deep understanding of growth funnels, onboarding, retention, and expansion strategies.
Expertise in SEO, CRO, web analytics, and data-driven marketing.
Experience conducting market research, competitor analysis, and user behavior modeling.
Hands-on experience with PLG tech stacks (e.g., Heap, Pendo, Intercom, Marketo, Amplitude, Mixpanel).
Strong business acumen with experience managing P&L, pricing strategies, and financial modeling.
Exceptional analytical, collaboration, and communication skills.
Bachelor’s degree in Marketing, Business, or a related field.

Develop and implement end-to-end product-led growth strategies to drive user acquisition, activation, conversion, retention and expansion.
Evolve Vinesign and Filevine Free Trials from beta programs to core growth engines that contribute meaningfully to revenue.
Own the P&L, CAC, LTV, and ROI of PLG initiatives, ensuring they drive sustainable business value.
Design and optimize in-product experiences that enhance engagement and boost conversion rates throughout the funnel.
Formulate, test, and refine pricing and packaging strategies to improve in-product conversion.
Implement growth marketing tactics to attract and acquire new users, optimize conversion rates, and increase customer lifetime value.
Monitor key PLG metrics (activation, retention, expansion, revenue) and leverage data insights to refine strategies.
Conduct A/B testing, user research, and funnel analysis to identify friction points and optimize onboarding.
Lead and mentor a team focused on SEO, conversion rate optimization (CRO), and growth experimentation.
Work closely with marketing, sales, product, and engineering teams to align PLG strategies across the business.
Ensure seamless handoffs between self-serve and sales-assisted motions, maximizing conversion opportunities.
Advocate for PLG best practices, educating internal teams and driving alignment across stakeholders.

No preferred qualifications provided.