Manager – Paid Social

Manager – Paid Social

Requirements

• Bachelor’s degree in marketing, advertising, or communications or relevant post-secondary education, training, or equivalent experience
• 3+ years of hands-on-keyboard work experience managing paid social media accounts
• Be a proactive self-starter
• Possess general knowledge of direct marketing principles and strategies
• Have polished presentation, communication and listening skills
• Have strong organizational skills as applied through an ability to manage multiple projects at once
• Be confident in analyzing and acting on marketing data

Responsibilities

• Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead(s)
• Established as leader with the client and across all departmental teams, effectively prioritizing and negotiating needs between all parties
• Effectively manage and develop junior team members (mentoring, training, etc.)
• Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
• Ability to problem solve, such as finding solutions for issues not yet attempted
• Proactively share learnings and best practices across the organization
• Establish oneself as an expert within their functional department and client team
• Identify ways to improve team efficiency and effectiveness, such as new processes
• Bring new proactive ideas to help meet client goals and grow business
• Ability to consult/educate/negotiate with clients and agency partners
• Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors
• Ability to present recommendations/ideas to client and internal team
• Ability to effectively merchandise successes to the client
• Help educate client team on latest trends, best practices, technologies, etc.
• Demonstrates appropriate judgment through proper escalation
• In-depth knowledge of paid social optimizations (proactive and reactive)
• Forecasting and opportunity/gap analysis
• Campaign management tools, including bid rules/management
• Advanced social platform knowledge across all objectives (awareness, consideration and conversion)
• Monitoring new social trends and products and evaluating application to client
• Research tools/competitive analysis
• Budget/pacing and billing
• Understanding integrated media
• Industry trends

Preferred Qualifications

No preferred qualifications provided.