Manager Performance Marketing
| Company | MSG Entertainment Holdings |
|---|---|
| Location | New York, NY, USA |
| Salary | $120000 – $130000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 3+ years’ experience in media planning
- Strong Performance Marketing acumen across traditional and digital media channels
- Proficiency in media platforms and dashboards such as Meta Business Manager, TikTok, Google AdWords, DV360, and SA360
- Experience with analytics tools like Salesforce Datorama and Tableau
- Experience managing Performance Marketing budgets, leveraging data and analytics
- Experience managing agencies and holding them accountable to KPIs and business outcomes
- Knowledge of current media advertising landscape, industry trends and marketing attribution models
- Effective communicator with ability to build trust and engagement, and act as a subject matter expert and influencer at all levels
- Exceptional written and verbal presentation skills
Responsibilities
- Develop strategic multi-channel media plans designed to drive conversion and awareness, and present data-focused, results-oriented media plans to brands and key stakeholders
- Establish media goals, objectives, channel roles establishing KPIs, testing frameworks, and measurement plans
- Execute media campaigns in-house and/or with external media agencies across multi-channels of: Programmatic, Paid Social, Search, Online Video, Out-of-Home, Audio, and emerging media
- Manage paid media budgets by optimizing spend levels and media mix to meet KPIs while coordinating with Finance on invoicing, budget pacing, and spend fluctuations
- Collaborate with Marketing Strategy, Business Insights, Creative, and Ticketing teams to integrate Performance Marketing strategies, including segmentation, media, and email
- Establish a regular cadence of performance reporting through KPI dashboards and live meetings, such as weekly Sports executive and Performance Marketing meetings
- Lead the day-to-day management of client and partner management, inclusive of internal and external key stakeholders, ad agencies, media vendors, data platforms, and measurement solutions
- Create and maintain media specific documents, such as flowcharts and budgets
- Provide thought leadership on trends, innovations, and changes that affect media buying
Preferred Qualifications
- Bachelor’s Degree preferred