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Manager – Programmatic Activation

Manager – Programmatic Activation

CompanyThe Walt Disney Company
LocationGlendale, CA, USA
Salary$126400 – $169500
TypeFull-Time
Degrees
Experience LevelExpert or higher

Requirements

  • 10+ years digital marketing experience
  • Experience leading a team of programmatic campaign managers
  • Extensive experience with programmatic ecosystem including supply-side platforms / ad exchanges, data management platforms, brand safety partners, data partners, and publishers
  • Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing
  • Familiarity and ability to maximize team’s use of work management platforms such as Workfront, JIRA, etc.
  • Comfort with high level of autonomy
  • Can distill very technical details into understandable layman terms that motivate action through aligned values and goals

Responsibilities

  • Manage and oversee programmatic buys supporting branding and direct response across platforms like Google, Verizon, Amazon, and The Trade Desk
  • Support junior team member’s development, provide consistent feedback and education on best practices and Programmatic principles
  • Be responsible for supporting strategic and optimization pivots across your assigned LOBs, to maximize business objectives
  • Maintain and develop strong, positive relationships with our Planning and Analytics counterparts, amongst others
  • Continue growth of in-house teams and responsibilities
  • Partner across teams, organizations, and companies (partners and agency) to improve overall technical setup and inter-departmental workflow
  • Be a technical partner and resource able to positively engage other teams
  • Be a model for the team through positive action and behaviors they will aim to emulate

Preferred Qualifications

  • Bachelor’s degree or equivalent experience
  • Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus