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Manager – Programmatic Activation
Company | The Walt Disney Company |
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Location | Glendale, CA, USA |
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Salary | $126400 – $169500 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Expert or higher |
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Requirements
- 10+ years digital marketing experience
- Experience leading a team of programmatic campaign managers
- Extensive experience with programmatic ecosystem including supply-side platforms / ad exchanges, data management platforms, brand safety partners, data partners, and publishers
- Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing
- Familiarity and ability to maximize team’s use of work management platforms such as Workfront, JIRA, etc.
- Comfort with high level of autonomy
- Can distill very technical details into understandable layman terms that motivate action through aligned values and goals
Responsibilities
- Manage and oversee programmatic buys supporting branding and direct response across platforms like Google, Verizon, Amazon, and The Trade Desk
- Support junior team member’s development, provide consistent feedback and education on best practices and Programmatic principles
- Be responsible for supporting strategic and optimization pivots across your assigned LOBs, to maximize business objectives
- Maintain and develop strong, positive relationships with our Planning and Analytics counterparts, amongst others
- Continue growth of in-house teams and responsibilities
- Partner across teams, organizations, and companies (partners and agency) to improve overall technical setup and inter-departmental workflow
- Be a technical partner and resource able to positively engage other teams
- Be a model for the team through positive action and behaviors they will aim to emulate
Preferred Qualifications
- Bachelor’s degree or equivalent experience
- Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus