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Manager – Reporting and Insights – Corporate Communications
| Company | TD Bank |
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| Location | Toronto, ON, Canada |
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| Salary | $76800 – $115200 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- 5+ years of experience in a corporate communications, PR/Media Relations, marketing, or agency environment.
- Undergraduate degree in communications, public relations, economics or relevant professional certifications, designations, or equivalent required.
- Strong understanding of the media and finance landscape, with the ability to track and analyze trends across earned, owned and social channels.
- Proficiency in media monitoring and analytics tools such as Meltwater, Factiva, Cision, or similar.
- A strong communicator with the ability to translate data into actionable insights.
- Deep understanding of digital channels, including branded blog content and social media, with a pulse on online conversations and trends.
- Experience with Google Analytics and/ or Adobe Analytics
- Experience with Tableau and/or Power BI.
Responsibilities
- Conduct real-time news and social media monitoring to identify key trends, risks, and opportunities relevant to the organization.
- Deliver top-tier reporting, and insights for earned and social media by leveraging expertise in the news and finance landscape.
- Provide regular, ad hoc and roll-up reporting on performance analytics across web, earned media and social media channels.
- Leverage strong storytelling and data visualization skills to identify trends, offer insights, and provide strategic stakeholder guidance based on performance data and news cycle trends.
- Develop and standardize guidelines, processes, and templates for capturing and reporting campaign outcomes across the department, ensuring consistency in both metrics tracked and measurement methods.
- Design and implement self-serve reporting tools and automated processes including interactive dashboards for web analytics and earned media monitoring.
- Establish and measure against department Key Performance Indicators (KPIs) to assess overall communications performance.
- Foster a culture of data-driven decision making through learning opportunities, implementing governance where applicable.
Preferred Qualifications
No preferred qualifications provided.
