Manager – Strategic Marketing
| Company | CVS Health |
|---|---|
| Location | Kansas, USA, Pennsylvania, USA, Texas, USA, Florida, USA, Arizona, USA, Kentucky, USA, Massachusetts, USA, Oklahoma, USA, Ohio, USA, Indiana, USA, Louisiana, USA, Alabama, USA |
| Salary | $66330 – $145860 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5+ years of experience in marketing, brand management, consulting or a related field
- Strong strategic, critical thinking, and conceptual abilities; ability to contribute to strategic planning discussions
- Prior experience working with an external and/or internal agency partner – ability to write a creative brief, provide strategic direction, feedback and ensure creative is delivered on strategy.
- Ability to influence others, work effectively in a matrix environment, and interact with all levels of the organization
- Adaptable in an environment where priorities can change quickly.
- Ability to meet deadlines and maintain confidentiality. Strong performance accountability orientation, both in terms of following through on commitments and deadlines
- Experience and proficiency with PowerPoint, Excel, Outlook, Word, Adobe.
Responsibilities
- Support the creation of marketing strategy, including building positioning and reasons to believe
- Partner with cross-functional teams to support the development of go-to-market approach to drive demand across B2B and B2G audiences and enable sales success.
- Partner with product, sales and segment teams to compile relevant sales and product feedback to inform marketing strategy
- Partner with broader marketing teams to leverage and optimize digital capabilities, tools and platforms to support execution and deployment of marketing strategies
- Support the development of creative briefs, marketing campaign collateral/assets and related analytics
- Prepare for and support cross-functional meetings, including kick-offs, check-in’s, etc.
- Ensure messaging strategies and narratives are consistently woven throughout all communication
- Stay up to date with industry trends and best practices in marketing and contribute innovative ideas to enhance marketing efforts.
Preferred Qualifications
- 5+ years commercial health insurance/healthcare industry marketing
- Experience with brand and product marketing in the healthcare industry
- Knowledge of market research and consumer/customer insight
- Understanding of commercial customers, including brokers, consultants, plan sponsors, providers and members