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Market Development Manager
| Company | Synchron |
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| Location | Brooklyn, NY, USA |
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| Salary | $110000 – $180000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level, Senior |
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Requirements
- Bachelor’s degree in Marketing, Business Administration, or related fields
- Minimum of 4+ years of marketing in a consumer company or 4+ years in downstream marketing, market development, or clinical marketing in a medical device whose therapy required patient marketing initiatives, with a focus on early-stage or pre-revenue companies.
- Proven expertise in managing Salesforce or similar CRM platforms for stakeholder engagement
- Customer- and product- centric mindset
- Exceptional communication skills, with the ability to translate complex technical concepts into compelling narratives.
- Strategic mindset with the ability to execute in a lean, fast-paced startup environment
- Adept at building relationships with national advocacy organizations
- Proficient in digital marketing tools, data analytics, and content management systems.
Responsibilities
- Own refinement and expansion of Synchron’s End User Customer Engagement. Ensure that the strategies and tactics are desirable and effective
- Develop and execute initiatives that accelerate Clinical Trial Enrollment, including through pre-trial registries. This includes owning national and advocacy campaigns while partnering with local Field Market Development resources to support regional initiatives
- Own management and analysis of Market Development data with Salesforce.com and Database vendors to drive execution and find insights to inform strategy
- Build robust engagement tactics to ensure that patients stay engaged in online platforms established by Synchron
- Develop meaningful and compelling collateral to support Field Market Development team
- Identify needs and create messaging for physicians that manage individuals living with paralysis
- Define the needs, claims, and workflows that will move a clinician from ‘awareness’ to ‘advocate’ such that they refer indicated patients for implant
- Maintain national-level advocacy relationships, including managing Synchron’s presence at key events and prioritizing strategic engagements.
- Ability and willingness to flex to other activities in the Commercial organization as the needs of the fast moving start up evolve
Preferred Qualifications
- Ability to achieve results by working cross-functionally and collaboratively across a matrix organization, including scoping and managing projects.
- Experience in market development for disruptive technologies, particularly in regulated industries.
- Understanding of clinical trial processes, regulatory landscapes, and commercialization pathways
