Market Research Analyst
| Company | WebFX |
|---|---|
| Location | Harrisburg, PA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- A Bachelor’s Degree
- GPA above 3.4
- Minimum of 1 year experience in a marketing, Market Research or Business Analyst role
- Outstanding customer service skills, in any industry
- Experience at a marketing/advertising agency
- Demonstrated ability to interpret business analytics
- Strong skills in data analysis
- General knowledge of SEO
- General knowledge of Google Ads and Google Analytics
- General knowledge of HTML
Responsibilities
- Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goals
- Work to maintain our world-class client retention rate by developing and fostering long-lasting client relationships
- Gather and analyze performance data (in Google Analytics and RevenueCloudFX), and prepare monthly digital marketing campaign and ROI reports
- Perform research to ensure client success – think keyword research, competitor analysis, industry trend forecasting, and everything in between
- Interpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings
- Optimize client websites for search engines (on-page SEO)
- Create and manage all aspects of SEO and PPC campaigns
- ‘Get your hands dirty’ and get into the backend of client websites to correct errors and technical issues and implement content
- Direct the design of web pages and other content ensuring all web functionality is operating properly and all content is up-to-date
Preferred Qualifications
- You have an interest in the web and stay up-to-date on new and developing technologies
- You are a professional, dependable, and independent worker with a strong work ethic
- You’re self-motivated, thrive on challenges, and enjoy getting things done
- You have an eye for detail and dedication to high-quality work
- You have an exceptional level of follow-through
- You are a proactive, creative problem-solver who faces challenges with a can-do mindset
- You possess excellent time/project management skills
- You have solid analytical skills and a knack for making data-driven decisions
- You work with a sense of urgency and can consistently meet deadlines
- You are an outstanding communicator and possess strong interpersonal skills
- You are a lifelong learner who loves to grow and stretch outside of your comfort zone, and are always looking to improve your skills