Marketing and Outreach Coordinator – Parks
| Company | Sarasota County |
|---|---|
| Location | Sarasota, FL, USA |
| Salary | $56139.2 – $95409.6 |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s, MBA |
| Experience Level | Mid Level |
Requirements
- Bachelor’s Degree in Communications, Journalism, Public Relations, Media Relations, Marketing, Mass Communications, Graphic Design, Visual Arts, Illustration, or related field AND three (3) years of related experience.
- -OR- MS, MA, MBA degree in above fields AND two (2) or more years of related experience.
- Related professional experience may substitute for the required education.
- A valid Florida Drivers license at the time of hire.
Responsibilities
- Plan, create, and implement design concepts and layouts using applications such as Adobe Creative Suite (InDesign, Photoshop, Illustrator) for a variety of PRNR materials including events and activities guides, capital campaigns, signature event deliverables, annual reports, kiosks and signage.
- Develop and coordinate written, verbal and electronic communications including media releases, talking points, kiosk content, signage, e-newsletters, social media campaigns and webpages.
- Develop and/or manage social media campaigns.
- Assist and/or lead the development of content in support of long-term strategic communication projects such as annual ‘Walk in Park’, capital campaigns and other initiatives.
- Regularly revise outdated designs and research best practices to remain up to date in marketing efforts.
- Facilitate the develop content and deliverables for public meetings.
- Lead and facilitate publishing and updating PRNR Events Guide.
- Manage project goals, timelines and monitors outcome of communications materials. Adjust as necessary.
- Serve as a department resource, lead subject matter expert in marketing/communications needs.
- Supervise the Digital Media Specialist and Graphic Designer positions within the Outreach team and reviews all work produced as well as tracks designer progress and ensures deadlines are met.
- Primary liaison between the PRNR Department and the Communications Department.
- Maintain the PRNR Constant Contact distribution lists.
- Maintain and track the status and progress of PRNR Outreach tickets using Smartsheet.
- Develop concepts and scripts or assist subject matter experts in doing so for video segments.
- Assists Communications Department with responding to citizen inquiries on social media platforms.
Preferred Qualifications
- Experience in Adobe Creative Cloud programs (Illustrator, InDesign and Photoshop), Smartsheet and project management software