Marketing Automation Specialist – Resi
| Company | Pushpay |
|---|---|
| Location | Allen, TX, USA, Remote in USA |
| Salary | $77452 – $89500 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Junior, Mid Level |
Requirements
- Marketo Certified Expert (MCE) certification is required.
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of hands-on experience with Marketo in a B2B or B2C environment.
- Proficiency in integrating Marketo with CRMs, such as Salesforce.
- Strong understanding of email marketing principles, lead nurturing, and lead scoring.
- Analytical mindset with experience using data to inform campaign decisions.
- Excellent project management and organizational skills.
Responsibilities
- Manage the end-to-end configuration and execution of Marketo campaigns, including email marketing, landing pages, nurture programs, and scoring models.
- Collaborate with marketing and sales teams to define campaign objectives, target audiences, and KPIs.
- Create and maintain Marketo workflows, segmentation strategies, and lead lifecycle processes.
- Ensure seamless integration between Marketo and CRM systems (e.g., Salesforce) for accurate data flow and reporting.
- Conduct A/B testing to optimize campaign performance, email deliverability, and engagement rates.
- Monitor campaign performance, analyze data, and generate actionable insights to improve ROI.
- Ensure compliance with data privacy regulations in all campaigns.
Preferred Qualifications
- Familiarity with Asana is preferred.
- Experience with additional marketing tools (e.g., Google Analytics, SEMrush, or HubSpot).
- Familiarity with ABM strategies and tools.
- Preferable advanced skills in reporting and data visualization tools (e.g., Tableau or Power BI).
- Knowledge of HTML and CSS for email and landing page customization is a plus.
- Experience working with or marketing to churches, religious organizations, or non-profits is preferred.