Marketing Cloud Engineer

Marketing Cloud Engineer

Requirements

• 2-3 years of experience in Salesforce Administration (Marketing Cloud and Sales Cloud)
• Hands on experience managing marking campaigns
• 2-3 years of experience with high touch with marketing and sales teams
• Salesforce Administrator certification is required
• Proficiency in creating AMPscript and CloudPages for advanced personalization and dynamic content
• Experience with Flow Builder, Omni-Channel, Custom Objects, sandbox management, and user administration is required
• Strong understanding of CAN-SPAM, GDPR, and other relevant data privacy and compliance regulations
• Salesforce data model, SOQL queries, and data loader
• Experience developing customer-facing user interfaces
• Experience in supporting both Sales and Marketing
• Exceptional verbal and written communication skills, effective listening skills, and expertise in setting and managing expectations
• Proven solution documentation, scoping, and execution of projects
• Experience in collaboration within an Agile development environment
• Strong problem-solving skills with the ability to learn and implement new solutions on the fly

Responsibilities

• Work closely with technology, sales and marketing to ensure optimal performance and usage of Salesforce systems and products
• Partner for definition and execution of Salesforce Marketing Cloud at On Location
• Develop and deploy items such as: SMS/MMS, Email Marketing, Journey Optimization, Subscriber lists, Salesforce Integrations (native connectors and 3rd party), Cloud Pages (front and back), data models and hygiene
• Set up performance reporting and lead A/B testing of marketing campaigns
• Upgrading and configuring Salesforce systems (clouds) for optimized workflows and integration
• Develop, test, deploy, and maintain custom objects, custom fields, and automations (ex. SF Flow)
• Design, build, test, debug, and provide documentation for projects/programs associated with Salesforce Marketing Cloud and legacy Pardot. (both bug fixes and new product features)
• Plan campaigns through the development of content marketing strategies, list management strategies, campaign execution and campaign measurement
• Admin tasks including: Adding and removing users, role creation, and adhoc day-to-day support
• Assist in managing development and partnership engagements with third party consultants as needed to complete projects
• Importing data while maintaining data cleanliness and remaining aware of automations
• Build and maintain in market solutions to solve business needs in Salesforce thinking of the full Salesforce ecosystem (Sales and Service Clouds)
• Efficiently and effectively provide business analysis to stakeholders to help streamline operations
• Report and dashboard creation from simple to complex
• System maintenance along with the rest of the admin team
• Ensure the CRM system provides an effective sales funnel for all On Location properties including: proper pipeline recommendations as needed to the business
• Monitor and enhance information flow within CRM and pair with other business-critical systems including On Location Central Data Platform and Data Lake
• Provide training and support to end users including but not limited to (data cleanliness, internal processes, user onboarding and new features)
• Document solutions, architecture and processes including dependency mapping across Salesforce Data including internal and external consumers of Salesforce data
• Ensure emails follow industry policies and best practices
• Customer Journey Mapping: Collaborate with marketing and sales teams to map customer journeys and design automated, personalized campaigns that align with business objectives
• Automation and Personalization: Implement marketing automation strategies to nurture leads, drive engagement, and enhance the overall customer experience. Leverage personalization features to deliver targeted and relevant content to different segments
• Data Management and Segmentation: Manage and segment customer data within Salesforce Marketing Cloud for precise targeting and personalized messaging. Implement data governance best practices to maintain data quality and compliance
• Reviews business requirements to optimize business processes, source data, data flows and business rules, and assists with the implementation

Preferred Qualifications

• 2-3 years’ experience with Pardot and or Marketing Cloud
• Proficient with Apex, Native, MySQL and JavaScript
• Salesforce Developer Certification
• Experience working in JIRA or other similar tool
• Experience with GDPR/PII, Data Security and PCI is a bonus
• Experience with data and systems integration including collaboration with data science
• Experience with entertainment, sports, and travel