Marketing Communications Event Specialist

Marketing Communications Event Specialist

Requirements

• Bachelor’s degree (B.A./B.S.) from four-year college or university required in journalism, communications, marketing or related field of study
• At least two+ years’ related experience and/or training; or equivalent combination of education and experience
• Intermediate to advanced knowledge of MS Office / Word, Excel, PowerPoint, Visio and Outlook
• Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations
• Ability to write reports, business correspondence, and procedure manuals
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

Responsibilities

• Lead and/or support the planning and execution of internal and external customer events, including conferences, webinars and users group meetings
• Develop and execute marketing communications strategies and supporting project plans
• Research, write copy and edit both print and electronic communications for internal teams and external stakeholders
• Coordinate work of outside vendors and consultants retained to execute projects
• Assist in establishing strategic marketing plans to achieve corporate objectives for products and services
• Develop and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share
• Manage projects within budget
• Assist in the execution of promotional activities, including print, electronic media, benefit fairs, trade show, direct mail and signage
• Negotiate contract terms with outside agencies and suppliers
• Manage the development, production and distribution of promotional and collateral materials to support sales and marketing programs
• Help analyze marketing programs and adjust strategy and tactics to increase effectiveness
• Review and approve the use of internal and external mailing lists
• Review and provide analysis of marketing surveys
• Provide post-event reports, analysis and regular status reports on marketing programs
• Help plan, promote and execute sales meetings and other events
• Help establish and maintain consistent corporate image throughout product lines, promotional materials and events
• Provide full backup support of other business segments as needed and/or assigned.

Preferred Qualifications

No preferred qualifications provided.