Marketing Communications Manager

Marketing Communications Manager

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 10+ years of experience in marketing, with a proven track record of success in developing and executing integrated marketing campaigns.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights.
• Proficiency in marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce).
• Experience with SEO/SEM and website management.
• Experience with social media marketing and advertising.
• Experience in public relations and media relations is a plus.
• Strong interpersonal and collaboration skills with the ability to work effectively with cross-functional teams.

Responsibilities

• Plan, develop, and execute integrated marketing campaigns across digital channels (including email, social media, paid advertising, SEO/SEM), public relations, and traditional media.
• Ensure campaigns align with overall marketing and business objectives.
• Track and analyze campaign performance, identify key metrics, and optimize based on results.
• Develop and execute targeted ABM campaigns to engage and convert key accounts.
• Leverage data and insights to personalize campaigns and maximize ROI.
• Collaborate with sales teams to align ABM efforts with sales strategies.
• Oversee the maintenance of gas content on the Sensus website, ensuring the information is accurate and reflects the current messaging campaigns.
• Manage SEO/SEM strategies to improve website visibility and drive organic traffic.
• Coordinate branding efforts across all Sensus verticals, ensuring consistent messaging and brand experience.
• Develop and execute the overall event strategy, including prioritization of key industry events.
• Project manage Tier 1 events, including budget management, vendor selection, logistics, and on-site execution.
• Provide support for Tier 2 and Tier 3 events, including logistics and materials.
• Manage abstract submissions and deck preparation for speaker opportunities at industry conferences.
• Build and maintain relationships with key media outlets.
• Develop and execute media relations plans to generate positive press coverage.
• Monitor media coverage and analyze media sentiment.
• Oversee the creation and distribution of high-quality marketing content, including website copy, blog posts, case studies, white papers, and presentations.
• Support gas thought leadership initiatives, such as the Hydrogen Resource Center.
• Stay abreast of the latest marketing trends, technologies, and best practices.
• Continuously analyze and improve marketing programs based on industry best practices and competitive intelligence.

Preferred Qualifications

• Experience in Account-Based Marketing (ABM) is highly preferred.
• Experience in public relations and media relations is a plus.