Marketing Coop

Marketing Coop

Requirements

• Strong project management skills including managing deadlines, getting alignment, and delivering analysis and recommendations
• Eager to learn and quickly absorb a wide breadth of knowledge related to affiliate and influencer marketing
• Strong collaboration, communication and presentation skills
• Ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced, and highly-fluid environment
• Interested in learning about data that pertains to influencers and affiliates and comfortable working with numbers

Responsibilities

• Develop creative briefs and ensure email creative messaging and design align to business goals
• Build and launch A/B testing programs in our sending tool, and monitor performance to inform test roadmap
• Build and QA dedicated email sends, triggered campaigns, and lead capture signup units within our CRM system and schedule for deployments
• Pull and organize campaign analysis with an opportunity to develop insights and recommendations for the business
• Assist in sourcing new affiliates and influencers across various platforms (Instagram, YouTube, Blogs, Email Newsletters, Loyalty Programs, etc) with the guidance of the Director of Affiliates
• Vet potential new partners by recording all relevant stats, audience demos, and scopes of work
• Assist in making and improving partner creative briefs
• Assist on drafting and completing legal contracts for paid influencers and media placements
• Communicate campaign details to affiliates and influencers, ensuring that all logistics are shared in a timely manner
• Help with campaign execution including link creation, requesting coupon codes, drafting contracts, requesting post campaign analytics, and more
• Work with creative team to source specific assets needed for affiliates

Preferred Qualifications

• Preferred to be based in the Boston, MA area