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Marketing Coordinator
| Company | Form Health |
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| Location | Boston, MA, USA |
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| Salary | $55000 – $65000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Junior, Mid Level |
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Requirements
- A college degree, ideally in Marketing, Communications, Healthcare Communications, or a related field.
- 1–3 years of proven experience in a marketing role, with a demonstrated track record of supporting successful marketing initiatives.
- Familiarity with marketing automation tools, CRM systems, and social media management platforms is a plus.
- A strong interest in marketing coupled with a proactive desire to learn and master multiple technology platforms and marketing tools.
- Exceptional organizational skills and a proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.
- An outstanding team player mentality with a demonstrated ability to collaborate effectively with colleagues across departments and contribute to a positive and supportive work environment.
- Excellent verbal and written communication skills, with the ability to articulate ideas clearly and concisely, and tailor communication to different audiences.
- Proficiency in Google Suite.
- A genuine passion for helping others and contributing to a mission-driven organization focused on improving patients’ health outcomes.
Responsibilities
- Demonstrate proficiency in Webflow (or similar platform) for content management, design updates, and ongoing maintenance.
- Possess a working understanding of HTML to facilitate basic website edits, content formatting, and troubleshooting.
- Build and publish new pages and landing pages based on marketing requirements, design specifications, and SEO best practices.
- Develop high-quality, SEO-optimized blog posts, website copy, and other content to support marketing objectives considering keyword research, content strategy, and brand voice.
- Contribute to the development and execution of email campaigns to both B2B client and patient prospects.
- Work to include audience segmentation, development of compelling and personalized content, campaign development, definition of clear campaign objectives, A/B testing to optimize performance, and adherence to email marketing best practices.
- Analyzing industry trends and market dynamics to create reports that support the team’s strategic decision-making.
- Manage Form Health’s social media presence across all platforms (LinkedIn, Meta, YouTube, and TikTok), including content scheduling, community engagement, and responding to comments and direct messages in a timely and professional manner.
- Monitor social media trends, identify relevant opportunities, and contribute creative ideas for timely and engaging content, leveraging platform-specific features (e.g., trending audio, hashtags) to maximize reach and engagement.
- Assist in the planning, execution, and post-event analysis of marketing events, including conferences, webinars, and workshops.
- Coordinate event logistics including venue selection, vendor management, shipments, etc.
- Support pre and post event marketing efforts to acquire and nurture leads.
- Create event marketing materials, including invitations, presentations, and promotional content.
- Demonstrate proficiency in Google Analytics 4 (GA4) to track and analyze website traffic, user behavior, campaign performance, and key performance indicators (KPIs), providing regular reports and actionable insights to the team.
Preferred Qualifications
- Familiarity with marketing automation tools, CRM systems, and social media management platforms is a plus.
