Marketing Data Analyst I

Marketing Data Analyst I

Requirements

• Bachelor’s Degree in Marketing from a four-year college or university required.
• Minimum of one-two (1-2) years of experience in marketing analysis, specifically within digital marketing.
• Proficiency in Google Analytics, Google Tag Manager, and Google Looker Studio.
• Strong written and verbal communication skills, with the ability to create and deliver presentations to stakeholders.
• Experience in analyzing website and blog performance metrics.
• Ability to work independently and collaboratively within a team environment.
• Strong attention to detail and problem-solving skills.

Responsibilities

• Assists in analyzing website performance and identifying key metrics and trends to inform strategic decisions.
• Assists in evaluating the effectiveness of blog content, providing insights on audience engagement and content optimization.
• Monitors and assesses the performance of marketing campaigns, including PPC, programmatic, email, and social media.
• Assists with the creation of detailed reports and presentations that communicate findings and recommendations to stakeholders.
• Collaborates with the digital marketing team to refine strategies based on analytical insights.
• Utilizes Google Analytics, Google Tag Manager, and Google Looker Studio to track and report on digital performance metrics.
• Supports the implementation of tracking and tagging through Google Tag Manager to ensure accurate data collection.

Preferred Qualifications

• Experience with HubSpot and Salesforce is preferred.
• Knowledge of the financial services industry is preferred.
• Knowledge of B2B and B2C marketing approaches preferred.