Marketing Director - Rosetta Stone

Marketing Director – Rosetta Stone

BA/BS degree
12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading and driving overarching marketing strategy
5+ years of people management experience, including managing other people managers
Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them
Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message, cut through the noise, and make every word count
You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects and rally stakeholders around a common goal
Interpersonal skills: You have excellent verbal communication skills and can effectively communicate opportunities, challenges and solutions to leadership and cross-functional partners
Team management: You are both an effective coach and a team player, willing to roll up your sleeves and get into the weeds when needed; you hold team members to high standards while enabling them to take ownership of their work

Work with executive leadership and marketing leaders to develop marketing strategies to achieve our customer acquisition goals and secure Rosetta Stone’s position as the market leader for the long-term
Refine and build out Rosetta Stone’s brand narrative and positioning to appeal to a broad range of consumers
Oversee the integration of our marketing efforts across channels, working with marketing team leads to ensure consistency throughout customer touchpoints including: brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, affiliate marketing, public relations, SEO, and more
Own the pricing and promotion strategy, ensuring cohesion across marketing channels and continually testing and optimizing these strategies over time
Lead go-to-market planning for new product and feature launches, coordinating both external and internal communications
Devise and implement marketing strategies localized for key international markets to grow our global customer base
Manage and mentor a small team of marketing generalists and email marketers, with opportunity to add headcount
Lead our B2B marketing efforts, with a focus on developing compelling product messaging and materials, and lead generation and lead nurture strategies