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Marketing Lead – Cloud Service Provider Partnerships
| Company | HashiCorp |
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| Location | United States |
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| Salary | $123400 – $145200 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of experience in B2B tech marketing, with at least 2+ years focused on partner or alliance marketing, preferably in the cloud infrastructure or DevOps space.
- Proven ability to build and execute strategic marketing plans and manage MDF
- Experience developing multi-channel campaigns that drive measurable demand and revenue impact.
- Understanding of marketplace motions and how to drive growth via AWS Marketplace, Azure Marketplace, or GCP Marketplace.
- Strong project management and organizational skills—able to lead complex cross-functional initiatives independently.
- Excellent communication and collaboration skills, with the ability to influence across functions and levels.
- Self-starter mentality with a bias for action and a passion for delivering results.
- Familiarity with developer tools, open-source communities, or cloud-native technologies is a plus.
Responsibilities
- Define tailored, data-informed marketing strategies for AWS, Azure, and GCP that align with both partner priorities and HashiCorp’s business goals.
- Serve as the internal advocate for CSP partner marketing, ensuring understanding, alignment, and excitement across sales, product, and executive stakeholders.
- Build and execute joint campaigns, product launches, solution plays, and demand generation programs that drive pipeline and marketplace transactions. This role also has primary responsibility for management of partner-provided Market Development Funds (MDF).
- Develop strong relationships with CSP partner marketing teams to drive co-marketing initiatives, funding, and joint storytelling opportunities.
- Collaborate with product marketing and content teams to create compelling co-branded assets, partner narratives, customer evidence, and field enablement tools.
- Measure, report, and optimize campaign and partner performance using KPIs such as pipeline contribution, MDF allocation, sourced revenue, and partner influence.
Preferred Qualifications
- Experience working directly with AWS, Azure, and/or GCP partner marketing or alliance teams
- Familiarity with cloud infrastructure, DevOps tools, or cloud-native ecosystems
- Background in developer-focused or open-source marketing strategies
- Understanding of co-marketing motions within CSP partner programs
- Experience managing joint go-to-market initiatives in a high-growth B2B environment
