Marketing Manager
| Company | WhatNot |
|---|---|
| Location | San Francisco, CA, USA, Los Angeles, CA, USA, New York, NY, USA |
| Salary | $125000 – $165000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 6+ years of marketing experience in a fast-paced environment
- 6+ years of experience in category marketing, brand management or social media marketing with proficiency in digital platforms and data analytics tools
- Expertise in running physical and digital (e.g., in-app) marketing campaigns end-to-end with a proven ability to conceptualize, produce and drive campaign conversion
- Experience at a high-growth startup, marketplace, or creator-focused platform
- Experience and an interest in working directly with influencers and creators
- Strong project management skills and the ability to fully own strategy and content across multiple marketing channels
- Data-driven with experience tracking growth KPIs and monitoring the success of marketing programs
- Ability to work in a fast-paced startup environment with limited guidance and are comfortable pivoting quickly as needed
- Passion for creator communities and/or existing Whatnot product categories
Responsibilities
- Own buyer acquisition for your category, including devising campaigns and events that generate community buzz and grow demand for the category on Whatnot
- Own the end-to-end planning and execution of product release campaigns, on-platform events, and other community moments across multiple channels
- Manage a portfolio of influencers, including relationship management, campaign ideation, execution, and reporting
- Partnering with the social team to develop and execute the social media strategy for your category, including managing a social calendar and advising on content around tentpole campaigns
- Measure the effectiveness of marketing initiatives on and off the platform to iterate strategy and execution
Preferred Qualifications
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No preferred qualifications provided.