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Marketing Manager
| Company | Saputo |
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| Location | Milwaukee, WI, USA |
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| Salary | $95000 – $120000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level, Senior |
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Requirements
- Bachelor’s degree in Marketing or related field
- 5-7 years’ experience of relevant CPG or similar experience
- Experience managing multiple projects at once in a fast-paced environment
- Independent and proactive contributor that can excel in changing and ambiguous situations
- Ability to analyze relevant data, insights, and information to identify opportunities and develop strategy and plans to address
- Excellent communicator and collaborator with the ability to champion brand plans, priorities, and strategies effectively
- Demonstrated ability to develop and cultivate relationships
- Strong organizational skills, ability to break down complex topics into simple actionable messages
- Full ownership mindset towards category/brand strategies and associated performance
- Make decisions in a complex environment without having all the information at hand
- Are able to give and receive ongoing, straightforward, and constructive feedback
- Develop trustful relationships and engages teams towards common objectives
- Trusted to contribute key deliverables on-time with the utmost quality and accuracy.
Responsibilities
- Assist in the development of brand positioning and multi-year strategies for assigned brands.
- Use consumption/panel and shipment data, sales performance, and financial analysis to understand key business metrics; report and make recommendations to improve performance of assigned categories/brands.
- Prepare periodic business reviews, market assessments, and ROI/performance analysis to help develop selling stories, recommend actions to improve business performance, and to track and measure results.
- Partner with Marketing Director and Trade Activation Mgr. on budget management for Specialty channel, including a monthly reconciliation of budget actuals.
- Lead the development and implementation of integrated marketing plans to drive brand equity, build active share (penetration) and re-activation (repeat purchase) for assigned brands; ensure alignment and clarity with cross-functional teams.
- Serve as day-to-day lead with agency partner for assigned brands, working together to develop and execute breakthrough programming that will support strategic growth priorities.
- Facilitate all reviews of marketing communication content with internal Saputo stakeholders, including, but not limited to corporate communications, sales, and legal teams.
- Lead measurement of marketing program effectiveness with a ROI lens, making optimization recommendations, where needed.
- Work closely with Trade Activation Manager to adapt (assigned) brand strategies for retail channel and mobilize to drive business results.
- Serve as a subject matter expert in media (digital, print, broadcast, trade, etc.), PR and owned properties (social & website) to advance Saputo’s Specialty Cheese marketing plans.
- Attend and participate in learning opportunities (webinars, conferences, etc.) to seek out innovative techniques in marketing, merchandising (both in-store and digital) and eCommerce; share trends back with key internal stakeholders (Brand, Sales, Category teams, etc.), where applicable.
- Work closely with category management team, R&D, culinary and packaging teams to craft long-term brand innovation strategy, including vision, objectives, guardrails & future pipeline.
- Lead innovation and renovation commercialization launches to sales and end consumers, working with the category management team as they lead projects through the stage gate process for assigned categories, ensuring a successful launch, and performing post-launch analysis.
- Lead changes to base product and packaging, to ensure brand optimization, working closely with the specialty cheese category management team.
- Support management of and/or provide oversight of assigned trade and customer events, planning, and organizing all necessary products, props, travel logistics and communications to internal and external (supplier) attendees.
Preferred Qualifications
- Digital marketing and/or agency management experience (Preferred)
- Budget management experience
