Marketing Manager – Architects

Marketing Manager – Architects

Requirements

• 5+ years of marketing experience
• Bachelor’s Degree preferred in lieu of a degree related work experience would be required
• Strong marketing competencies, including business and market analysis
• Demonstrated expertise in value proposition creation
• Collaboration skills and demonstrated ability to work effectively across functions (IT, product, sales, etc.)
• Excellent personal leadership and change management skills
• Excellent ability to represent the Company externally and build alliances
• Excellent business acumen
• Strong attention to details and strong project management skills
• Ability to multi-task in a fast-paced environment
• Strong written and oral communications skills
• Results-oriented with proven execution skills
• Ability to Travel: 25%

Responsibilities

• Develop understanding of customer segments, decision maker personas and corresponding needs to communicate to broader internal organization, including Strategic Business Units and Business Operations.
• Design and creation of new materials and tools to foster growth of Allegion Architectural Services, including playbooks, collateral, competitive positioning, training materials, sales enablement materials, business support and digital solutions.
• Develop and execute demand generation activities to build brand awareness of Allegion Architectural Services and drive sales leads.
• Manage program elements, communication and processes with Allegion Sales and customer segments to support strategic initiatives. Proactivity work with sales leaders to identify resource gaps, develop strategies and implement improvement solutions.
• Understand and leverage business, channel and market dynamics that drive Allegion services selection and growth opportunities.
• Be the voice of the go-to-market needs of the respective audience within the organization and external parties as needed.
• Work with team in executing marketing plan to support services positioning and business initiatives.
• Identify growth opportunities through coordinating Voice of the Customer studies, market analysis, customer needs assessments and competitive analysis. Develop insights through these efforts that feed into our services & business strategy development, including digital solutions.
• Support development of strategic plans for the current year and 3-year plan for target audiences.

Preferred Qualifications

• Understanding of architectural services and general construction business models preferred