Marketing Manager – Managed Services
| Company | Armanino |
|---|---|
| Location | San Francisco, CA, USA, Los Angeles, CA, USA, San Jose, CA, USA, Canoga Park, Los Angeles, CA, USA, Irvine, CA, USA, San Ramon, CA, USA, Culver City, CA, USA, El Segundo, CA, USA |
| Salary | $110000 – $135000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree in Marketing, Business Administration or a related field; a relevant Master’s degree is a plus
- Minimum 10 years of marketing experience, with a minimum of 5 years in marketing management roles, preferably in outsourcing, professional services, consulting or public accounting
- An all-round, generalist marketer equally comfortable with high level planning of marketing campaigns as well as hands-on execution of marketing tactics
- A solid understanding of marketing campaign principles and the ability to deliver return on investment, ensuring alignment with brand and risk management
- Ability to think strategically and creatively to solve complex problems
- Strong knowledge of lead generation and client engagement
- Ability to manage multiple projects and collaborate across teams
- Creative and analytical thinking
- Experience with CRM tools and analytics platforms
- Highly proficient in MS Word, Excel, PowerPoint, and Internet research
Responsibilities
- Develop and execute a comprehensive marketing strategy for the Managed Services practice, aligning with firmwide goals
- Position the firm as a thought leader through content marketing, webinars, whitepapers and industry events
- Enhance brand awareness and reputation within key industries
- Bring new marketing and business development ideas to relevant business unit leaders
- Create compelling content and messaging that highlights Managed Services service offerings, client success stories and industry insights
- Manage the implementation of accurate and effective content marketing strategy (case studies, reports, and email campaigns and website content), incorporating SEO and brand messaging
- Design and implement multi-channel marketing campaigns (digital, email, social, events, SEO)
- Plan, develop and implement Thought Leadership campaigns—developing topics and schedule, directing internal group members and ghost writers to uphold deadlines, editing content, managing distribution, and measuring and reporting results
- Lead and manage strategic, unique and creative events; lead follow-up and ROI analysis
- Plan and execute networking events, webinars and conferences to engage prospects and clients
- Leverage SEO, PPC, and LinkedIn strategies to enhance online presence
- Monitor marketplace and competitor developments, ensuring Armanino is properly positioned in the market
- Develop initiatives to expand quality contacts, drive client referrals, focus resources on key referral sources; measure and report results
- Plan and drive effective internal communications to inform and promote cross-selling, event coordination and campaign success
- Partner with Business Development teams to support lead-generation efforts
- Support group members in identifying and pursuing targets and capitalizing on opportunities
- Collaborate closely with Managed Services Partners and Subject Matter Experts to develop and update marketing materials
- Create and oversee group marketing budgets; solicit input and gain approval
- Track and measure campaign performance to leverage data for business development efforts and optimize engagement/ROI
- Monitor and analyze New Business pipeline in CRM, tracking win/loss ratio related to prospecting efforts and providing professional marketing support as needed to help pursuit teams developing strategic and issue-led proposals
Preferred Qualifications
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No preferred qualifications provided.