Marketing Manager – Mirakl Ads
| Company | Mirakl |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s Degree in marketing, communications, or related field
- 5+ years of experience in field marketing, ideally within a high-tech environment. Experience in the eCommerce or advertising industries is a strong plus
- Demonstrated ability to organize, prioritize, and multitask under tight deadlines
- Tradeshow booth design and execution experience
- Strong communication skills (interpersonal, written and verbal)
- Familiarity of working closely with sales teams to partner on overall strategy, goals and follow up motions for field marketing initiatives
- Experience with marketing reporting and ability to show ROI of events
- Outcomes driven and analytical with a background in building and executing impactful marketing programs for both executive and practitioner audiences
- Familiarity with a range of mar-tech tools (Our stack includes Hubspot, Salesforce, Salesloft, Sendoso,6Sense)
- Willingness to travel
Responsibilities
- Craft regional marketing strategy to spread awareness, create demand and accelerate pipeline growth for Mirakl Ads
- Develop the regional marketing plan in collaboration with the sales and marketing team, with a focus on tradeshows, in-person & virtual events, industry programs and direct-mail
- Develop account based marketing plans for target accounts in collaboration with sales
- Work with digital marketing team to develop Mirakl Ads campaign and advertising strategy
- Responsible for execution and management of all regional programs, including project and budget management
- Responsible for all event execution logistics – venue selection and negotiation, vendors, internal creative/design teams, deliverables, logistics and operations as well as onsite execution
- Collaborate and communicate with internal teams pre and post event to communicate objectives and prepares broader team for events and follow up action items
- Track and analyze the efficiency of our marketing campaigns and events to determine ROI and prioritize resources
- Work cross-functionally with all global marketing functions to drive in-region sales success
- Ensure alignment between marketing investment and sales requirements for all field marketing programs
- Work with outside agencies and vendors as needed to appropriately execute Mirakl’s marketing vision, branding and story
Preferred Qualifications
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No preferred qualifications provided.