Marketing Manager – Payments

Marketing Manager – Payments

Requirements

• Prior marketing experience within a large bank or financial services company (credit or debit card experience preferred)
• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Deep knowledge of product analytics and marketing tech stack
• Authentic, decisive, resilient, highly collaborative, and results-oriented
• 4-6 years of marketing management experience

Responsibilities

• Champion a customer focused culture to deepen client relationships and leverage broader bank relationships, systems, and knowledge.
• Support marketing objectives to set and refine annual and quarterly marketing plans.
• Collaborate closely with Marketing’s Customer Journey management groups to plan and execute customer-driven action plans and marketing programs.
• Monitor consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Lead and execute engagement strategies across the credit card portfolio, including new product launches, events, upgrades, and card refreshes, integrate such strategies within existing programs to promote a seamless client experience.
• Analyze and leverage insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Apply a deep understanding of Bank-wide and business partner needs, ensuring full buy-in and participation from multiple business, channel, and marketing partners in a highly matrixed environment.
• Collaborate with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Support development and deployment of creative assets, agnostic of media channel and across all touchpoints.
• Champion proper usage of the bank’s brand in Canada, in full compliance with global brand guidelines and the organization’s visual identity continuum.
• Champion a high-performance environment and demonstrates a commitment to the bank’s values: accountability, passion, integrity and respect.
• Deliver results in accordance with the bank’s behavioral competencies. Create an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Direct day-to-day activities in a manner consistent with the bank’s risk culture and the relevant risk appetite statement and limits.
• Actively pursue effective and efficient operations of respective areas, while ensuring the adequacy, adherence to, and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
• Design and implement global customer-first strategies across all operating countries and ensure that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed across global digital technologies and site deployments; develop and track global benchmarks and goals to measure performance.

Preferred Qualifications

• credit or debit card experience preferred