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Marketing Manager – SEO
| Company | Kikoff |
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| Location | San Francisco, CA, USA |
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| Salary | $148000 – $218000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3-5+ years of experience working in SEO with a proven track record, preferably within a B2C environment.
- Mastery of SEO tools like SEMRush, Ahrefs, Google Analytics, and Google Search Console.
- Deep understanding of SEO principles, best practices, and Google algorithm changes.
- Exceptional analytical skills with the ability to translate complex data into actionable strategies.
- Understanding of site management, web development principles, and SEO A/B testing.
- Strong writing and editing skills and a passion for story-telling.
- Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
- Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward.
- Excellent written and verbal communication skills, comfortable presenting to senior leadership, strong relationship builder with a collaborative, inclusive working style.
Responsibilities
- Spearhead the development, implementation, and management of on-page, off-page, and technical SEO strategies to improve organic search rankings, traffic, and conversion rates.
- Set and execute on a strategic needle-moving SEO roadmap, helping develop a scalable content program against keyword targets, traffic, and acquisition goals – proving out the value of the activities you’re delivering and build the case for future investment in SEO.
- Collaborate with cross-functional teams including content marketing, analytics, engineering, paid search marketing, landing page optimization, and agency partners.
- Conduct thorough SEO audits, competitor analysis, and keyword research via SEO tools and platforms.
- Monitor, analyze, and report on SEO metrics, leveraging insights to optimize strategies.
- Stay abreast of industry trends and algorithm changes, translating these into actionable strategies.
Preferred Qualifications
- Experience in a fintech business, or a D2C industry, video SEO and SQL proficiency is a bonus.
