Marketing Operations Manager

Company	Koalafi
Location	Richmond, VA, USA, Arlington, VA, USA
Salary	$Not Provided – $Not Provided
Type	Full-Time
Degrees
Experience Level	Mid Level, Senior

3+ years of marketing operations experience, with expertise in marketing automation platforms (Marketo preferred, experience with customer.io is a plus)
Strong knowledge of campaign creation, Salesforce integrations, and marketing technologies to support scalable operations
Proven ability to design and optimize efficient marketing processes that drive measurable business outcomes
Excellent project management skills, capable of handling multiple priorities in a fast-paced environment
A data-driven mindset, with a focus on continuous improvement and strategic decision-making

Collaborate with cross-functional teams to tightly align marketing operations to business objectives
Work closely with marketing and technical teams to manage and scale existing marketing operations platforms, as well as identify new, high-ROI capabilities
Manage and optimize the martech stack in partnership with engineering to ensure seamless integration, system performance, and data flow across sales and marketing tools
Own Marketo (B2B) and customer.io (B2C) operations end-to-end: campaign design, quality/risk controls, execution, and reporting
Implement marketing operations best practices to enhance speed and impact while mitigating execution risks
Build and maintain a variety of automated B2B workflows in Marketo to support lead nurturing, lead intake, scoring, and sales handoffs
Develop and manage B2C email and SMS workflows in customer.io to enhance engagement with existing customers
Drive targeting, segmentation, and personalization innovation to improve marketing campaigns over time
Partner with the Analytics team to assess campaign performance, delivering insights to inform strategy
Utilize and enhance automated dashboards to monitor day-to-day performance
Ideate and implement testing strategies to optimize ROI ongoing