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Marketing Operations Specialist – Hubspot
| Company | Aledade |
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| Location | Austin, TX, USA |
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| Salary | $65000 – $75000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level, Senior |
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Requirements
- Bachelor’s degree in Marketing, Communications, Business or a related field
- Required experience managing HubSpot marketing automation platform (2+ years)
- 5+ years combined experience in any of the following: project lead, affinity marketing, marketing operations, digital marketing, demand generation, B2B marketing, agency, marketing analytics
Responsibilities
- Maintain governance of overall HubSpot processes across marketing
- Collaborates with Marketing and Operations teams to optimize system infrastructure
- Provide technical support/guidance for HubSpot users building advanced workflows, including conditional logic, workflow branching, and enrollment triggers as needed
- Monitor and support campaign/digital team with marketing audiences, workflows, and lists (as needed)
- Ensure accurate attribution, reporting, and lead tracking
- Oversees lifecycle marketing, ensuring seamless integration between HubSpot and Salesforce
- Review and monitor marketing lists for targeted accounts
- Support campaign setup and data sync between HubSpot & Salesforce
- Assist with event campaign setup in Salesforce
- Maintain campaign/asset QR code creation, tracking, and analytics
- Clean and maintain form data for accurate reporting QR code
- Support Qualtrics (payer opt in/out) survey updates and integration
- Work closely with the Tech Stack Lead to support integration points for marketing tools
- Provide troubleshooting and team support on existing tech tools
- Identify opportunities for workflow optimizations and automations
- Supports aligning marketing operations with evolving MarTech trends, identifying and integrating new technologies; assisting in researching, onboarding, and integrating
- Document best practices, processes and reporting for newly implemented tools
- Support adoption and training for marketing users
Preferred Qualifications
- Strong project lead skills (PMI and/or SCRUM certification a plus), with the ability to manage multiple priorities and deadlines
- Proficiency in other platforms (e.g., Monday.com and email marketing tools)
- Experience in implementing and onboarding new tools and technologies
- Excellent written and verbal communication skills to support cross-functional collaboration and stakeholder alignment
- Analytical mindset with experience tracking, reporting, and optimizing campaigns
- Demonstrated strategic thinking with the ability to anticipate challenges and propose solutions
- Familiarity with B2B marketing principles, loyalty programs, and client engagement best practices
