Marketing Science Director
Company | Critical Mass |
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Location | San Jose, CA, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | |
Experience Level | Expert or higher |
Requirements
- Advanced English level (At least B2+)
- 10+ years in the marketing industry.
- 5+ years in the online measurement industry managing teams.
- Strong collaboration, project management, and team-building skills.
- Extensive experience with the Adobe suite of marketing tools.
- Knowledge in: Data Engineering, Data Science, and Business Management.
- Excellent communication and presentation skills to a variety of audiences, including creative, tech, media, project management, account, and client teams.
- Mentorship and management skills for team members.
- Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
- Ability to articulate ideas and concepts in visually interesting and compelling formats.
- An understanding that each project and problem requires a fresh approach.
- Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.
- Technical knowledge of enterprise and marketing technology ecosystems, including: database systems, marketing and customer cloud and the ad-tech supply-chain.
- Experience in leading an organization’s testing program, and expert knowledge of the market-leading platforms and their strengths and weaknesses.
- Expert understanding of the media landscape, and extensive experience using data to assist in the creation and validation of media strategies and tactical plans.
- Knowledge of traditional, digital, and search advertising and how it is planned and executed.
Responsibilities
- Understand data, data management, data infrastructure, and marketing applications.
- Proven team and project management skills including training and staff development.
- Deliver complex projects involving multiple stages, components, and contributors in a timely manner.
- Creatively solve problems, improve processes, and design methodically.
- Build, manage, and mentor a high-performing team to deliver on client objectives.
- Work with clients to understand business objectives and translate them into a meaningful data strategy and opportunities for advancing client work.
- Communicate complex analytics concepts to clients and stakeholders in a clear and concise manner; and provide recommendations for action and advancement.
- Collaborate with the global Marketing Science leads to solve discipline challenges.
- Support local office leadership to help build and grow the Marketing Science discipline.
- Draw out the best, in terms of insights and thinking, from a group of more junior analysts.
- Propose compelling, evidence-based theories that explain trends in metrics.
- Work closely with the rest of the MKS and account teams to understand the business context of the account.
- Organize the team and coordinate its processes to ensure maximum quality of deliverables.
- Represent our discipline, data and insights to wider teams.
Preferred Qualifications
- Experience with the Adobe suite of marketing tools is preferred.