Skip to content
Marketing Science Lead
| Company | Critical Mass |
|---|
| Location | Chicago, IL, USA |
|---|
| Salary | $100000 – $110000 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Senior, Expert or higher |
|---|
Requirements
- 6+ years of relevant experience
- Strong understanding and experience working with digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
- Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
- Experience with digital media platforms (e.g.: Google Marketing Platform, Meta Business Suite, TikTok Ad Manager etc), CRM platforms (e.g.: Hubspot, Salesforce) and website analytics platforms (e.g.: Google Analytics, Adobe Analytics).
- Proven experience operating A/B testing within marketing campaigns.
- Experience with data storage and databases (SQL, cloud-based systems) to extract, transform, and analyze data for actionable marketing insights.
- Confidence in your communication and collaboration skills.
- Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
- Well-organized approach to working on multiple projects at once.
- Passion to always improve your team’s craft through ongoing learning and support.
- Strong collaboration, project management, and team building skills.
- Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.
Responsibilities
- Collaborate with media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.
- Effectively communicate and present complex technical concepts to non-technical audiences.
- Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
- Ensure taxonomy and data collection best practices and governance standards are applied to existing and new implementations.
- Operate A/B tests against audience and creative content to close feedback loops and optimize performance.
- Creatively solve problems, improve processes, and design methodically.
- Drive collaboration within teams to provide support, share skills, and gain insight.
- Confidently manage project delivery expectations and communications to project team.
Preferred Qualifications
