Marketing Science Senior Analyst
| Company | Critical Mass |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
- Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients.
- Expertise in media measurement.
- Expertise in Python, R, SQL, or other business-relevant statistical programming language.
- Experience utilizing paid media platforms (Google, DV360, Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.)
- Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation.
- Experience with two or more visualization platforms: Tableau, Domo, PowerBI, and knowledge of the strengths and weaknesses of the market leaders.
- Experience providing task direction and/or mentoring junior analysts.
- 5+ years’ experience in Digital analytics implementation.
- Experience with Web Analytics Tools such as Google Analytics 4 or Adobe Analytics.
- Experience with Tag Management Systems such as Adobe Launch, Tealium, or Google Tag Manager.
- Experience developing Solution Design Reference (SDR) documentation and database schema.
- Experience in web development or working with a team of web developers or analysts utilizing JavaScript, jQuery and other coding languages.
- Experience with ETL techniques, and some involvement in data architecture.
- Experience with two or more testing platforms such as Monetate, Adobe Target, Piano, etc.
Responsibilities
- Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs.
- Shape analytics content and provide point of view on methodology and technology.
- Lead the ideation, development and execution of measurement strategies and frameworks.
- Assist in mapping and implementing data flows and ensure compliance with data governance protocols.
- Manage, develop and motivate analysts: participate in resourcing, hiring and training planning.
- Manage daily operations, prioritization, resourcing, and overall analytics delivery of the analytics stack (Adobe Analytics, Adobe Launch, Adobe Target, Tealium iQ, Decibel, Qualtrics XM).
- Direct and support analyst as they implement and manage website tags and media pixels for ad platforms such as Google Ads, Campaign Manager, Meta, Twitter, Pinterest, LinkedIn, Reddit, etc.
- Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications.
- Define, implement, and validate tracking and data gathering strategies.
- Ability to write custom scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements.
Preferred Qualifications
- M.S. degree preferred.